"Wisdom comes from many experiences"
Melissa McClary Davis
is the Founder and CEO. She has established herself as a leading expert in the digital marketing industry with over 25 years of digital marketing experience with Fortune 500 companies in a diverse range of industries including
Coca-Cola, AT&T, Ford, General Motors, State Farm, Hallmark Cards, Lane Bryant, Best Buy, Facebook and Instagram.
In addition to serving the top corporate echelon, Melissa’s passion for problem-solving has also led her to provide top-tier marketing services to small business owners to support them in successfully navigating digital marketing. As a result, her clients achieve noteworthy sales conversion and high ROI with marketing strategies that reach maximum market shares in the digital universe.
Melissa leads a team of experienced strategists, data analysts, graphic designers, ad specialists with over 80 years of digital or marketing experience.
The WDM Blog & Case Studies
Case Study: Epiphany Studios
THE BEFORE
Newish website but sales were coming from store traffic. They wanted to see about creating a strong e-commerce channel for their business
Website launch during the pandemic
Lost in terms of how to market online and find new customers
THE STRATEGY
Created a detailed marketing plan for 30, 60, 90 days, 12 mos
Set e-commerce sales goals to execute
Created and implemented a paid digital ad plan: Facebook/IG, Google Search, Display, Google Shop
Created a lead gen campaign to capture emails
THE RESULTS AND IMPACT
50% in online orders; an additional $32K in sales
210 new leads
Increase AOV by 20%
Initial Google Adwords activity
Updated WooCommerce website checkout to remove friction
THE TAKEAWAYS
Strong social presence and consistent messaging supporting the marketing efforts
Leave part of the budget for testing and trying new things
Narrowing down to best sellers vs new products was critical for initial sales
Need help with a marketing plan? Book a call to see if we can be of assistance.
FAQS
What does a business management consultant do?
A business management consultant is a professional who provides expert advice and guidance to organizations to help them improve their overall performance and efficiency. They analyze the company's operations, identify areas for improvement, and develop strategies and solutions to address specific challenges. Consultants often work with businesses on a wide range of issues, including process optimization, cost reduction, strategic planning, and organizational development.
How much do business management consultants typically charge for their services?
The fees for business management consultants can vary widely based on several factors, including the consultant's experience, the complexity of the project, and the geographic location. Typically, consultants charge either an hourly rate, a daily rate, or a project-based fee. Hourly rates can range from $100 to $300 or more per hour, while daily rates can range from $1,000 to $3,000 or more per day. Project-based fees will depend on the scope of work and can range from a few thousand dollars to several hundred thousand dollars for larger, more complex projects. It's essential to discuss fees and payment structures with potential consultants during the initial consultation.
How long does it take for a business management consultant to deliver results or recommendations?
The timeline for seeing results or receiving recommendations from a business management consultant can vary depending on the nature and scope of the project. Some smaller projects may yield results in a matter of weeks, while larger, more complex initiatives may take several months to complete. The consultant should provide you with a clear project timeline and milestones during the initial engagement. It's important to note that the speed of results can also depend on how quickly the organization can implement the consultant's recommendations.
