"Wisdom comes from many experiences"

Melissa McClary Davis
is the Founder and CEO. She has established herself as a leading expert in the digital marketing industry with over 25 years of digital marketing experience with Fortune 500 companies in a diverse range of industries including
Coca-Cola, AT&T, Ford, General Motors, State Farm, Hallmark Cards, Lane Bryant, Best Buy, Facebook and Instagram.
In addition to serving the top corporate echelon, Melissa’s passion for problem-solving has also led her to provide top-tier marketing services to small business owners to support them in successfully navigating digital marketing. As a result, her clients achieve noteworthy sales conversion and high ROI with marketing strategies that reach maximum market shares in the digital universe.
Melissa leads a team of experienced strategists, data analysts, graphic designers, ad specialists with over 80 years of digital or marketing experience.

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2023 Favorite Things: Favorite Business Software is AI Software: AIPRM

May 12, 20239 min read

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Transcript below:

Hey there. Hey everyone. Hi. I am back here live. It's been a minute. It's been a long time since I've done a live, let me tell you why. Well, it's been busy. I hope everybody had a good 2022. I typically do my lives, I've done 'em on on Instagram, and I'm trying to do more on YouTube. Hi, I use, um, I'm learning.

I'm also learning too, how to do this on, on YouTube. The real reason why I wanted to get back on doing my lives and doing them on YouTube is because as an agency owner, I. A lot of the things that I do as an agency owner is definitely education and I'm, you know, I'm teaching my clients about marketing and education tools typically do really well on YouTube.

If everybody knows YouTube University is a great place to learn and it's a great place to learn a lot of things about marketing and understanding what you should do with your marketing for your small business. So, I'm putting emphasis there, but I also know that you need to be across the platforms where your customers are.

So I do have a lot of followers on, I wouldn't say a lot, a number in terms of from an agency perspective on Instagram as well as Facebook and some of the other ones. I am also thinking about doing a few things on TikTok. We'll see, we'll see. We'll see about that. But I just wanted to come back here and I figured I would start my back doing lives, at least with a series.

So my favorite thing series. I haven't released the 2023 version of this. If you look back, I. At some of my videos, I know you could find a lot more on Instagram, you'll see that I, I have done some favorite things, videos of what has worked well for me and my business and what I always like to share with small businesses to kind of help them.

So these are some tools that I have, and what I'm gonna do over a series of several lives is to introduce you to each one of them. Now. Oh, make sure I'm putting the comments. If you just wanna go ahead and get the whole list, then feel free to, you know, click the link and you can have all, all the tools I'm gonna go over, but I'm just gonna go over it, just take about five minutes every Thursday.

I'm gonna do it live at three o'clock over this next month and talk about each of the tools. So as you can see here, what I have up on the screen is the first tool. It is, well, let's look at the first tool. So this week, what are we gonna talk about? And I know it's a little small on the screen. Hopefully you can, you can see it bigger.

But I wanna talk about one of my favorite business softwares right now that everybody's talking about, which is chat G P T. Now, I know you may have heard some things about it, especially if you have been looking at it on YouTube, but I wanna just talk this about to people who are non-tech, small business owners who are cons or who wonder about this, who are just not.

Comfortable or, or know anything about it, and why do I have it listed as my favorite business tool, especially as a marketer. There has been a lot of crazy headlines that. Frustrate me sometimes in terms of what is chat g p T for marketers? You, there are some folks out there talking about, oh my gosh, marketers are going to lose their jobs.

O other ones are talking about like, yes, you know what this is, this is Easy Street. And basically I. I just wanna give you sort of the real, real, from my perspective and what I have done and worked with my clients on, you know, especially with this part particular software, why it's my favorite, because there are definitely some benefits to using chat G P T.

I am gonna go into detail about it. If anybody who's interested, I'm gonna do a one hour. Free deep dive. Well, I'm just showcase the tool. I'm gonna answer any questions that you may have if you come into the webinar. I probably will do that sometime towards the end of next week and then, I will just share some things.

As a small business owner, whether you're selling a product-based business or a service-based business, what is really some of the good things that you could do for chat? With chat, chat, G p T? But what I can tell you right now, especially coming on this live, and this is supposed to be sort of like a five minute live, although.

I'm gonna talk a little bit longer because this is the first one I'm doing really of the year is that chat, g p T. There's a couple things that you, that will help you with if you want to get started. Look at other YouTube videos, Google Chat, g p t, obviously, and then all of a sudden you're gonna start getting recommended.

A lot of videos. There's a lot of stuff out there that talks about like how to make money from it and all that great stuff. What I wanna say is don't get distracted as a small business owner. This is a great tool, but don't get distracted. It is another shiny penny, but it is a pivotal one. It is definitely one that is a game changer for many, and it's a lot of wild, wild west out there, and it's an open field.

We don't know really what's gonna happen with it in the future. But what I could tell you as a small business owner, there's a few things that you can do. Now, it's a, it can be a glorified calculator if you want it to be, but I suggest if you use the Chrome browser, get this Chrome extension. This is chat G P T for Chrome.

It's a a i prim. Get this extension. It's great what it will help you with. It'll help. Definitely create better prompts for you when you are using the tool. Now, if you're still, like I said, don't know how to use the tool, what does it mean for me in my business? I'm gonna go through a, a complete webinar for an hour to talk about that.

But let me just go ahead and just quickly, you know, I'll just share my screen real quick of what this tool will do for you, for your business. Hopefully you can see my screen. I know it's big. You know what? I'm gonna switch it over to this view. Yeah, there, so that way you can see it a little bit more. All right, so I'm up here and this is chat G P T.

I'm gonna hit new chat so you can kind of just take a look at it. This is a R P R M prompts. Basically, you have to ask chat, G T P A question, and this gives you a list here of a variety of prompts that you can use because you know, you. Don't know how to ask the right question in the right way. So that's why I think it's a great tool.

It's a great business tool to chat G p t. There's chat, G P T, but then there is, this is the Chrome extension that lives on top of it, so it's a filter on top of it. So that way it will give you an idea to create these prompts. You can, you can look at all the different topics that you can create it in, or you can just ask it a question.

So that's one of the things that I just wanted to talk a little bit about because. Chat. G p t is definitely a game changer. Like I said, it's a glorified calculator in some aspects, but just imagine this, that you can ask it a question of, you know, take a look at this data, give it a data, give, give it a a Excel spreadsheet or a table add up.

You know, this column. Plus, you know, do this and divide that. Yes. Glorify calculator. You can do some other things or, but you can also just ask it some questions. I think for the first off, the homework I would say if you wanna use this tool is just use it. Use it for research, use it for research, but be warned that you definitely need to fetch fact check some things.

So if you are curious about like, what was the last Pepsi commercial? See what it could do. Now, remember, chat. G p T only has information up till 2021, so anything that's the most recent thing it doesn't have. So it's, it's a good tool to create some efficiencies, especially if you are, if you have a very limited budget and you don't have a lot of people on your marketing team.

You can kind of use this to help with some of those things. The biggest areas for small businesses I can see where it can help is, like I said, research, doing some research, answering some questions that you may have, you know, about certain markets, you know, for your business. So I would, if you have any questions, feel free to.

Let me know. Like I mentioned before, I'm doing this on YouTube. I know, you know, from a live standpoint, I only have so many followers, but I want to take this information and definitely disseminate it. It's gonna be across all my channels, but I wanted to start this live here today with giving you some of my favorite things.

And so I definitely would love to, you know, continue to share. Like I said, this is the first one, and. If you come back next Thursday at three, I will add a new one and then once the series is over, I'm gonna knit it all together and just kind of put it out there. So, but I look forward to just answering any questions you may have.

Gimme comments, gimme questions in the comments, or DM me on any of my socials. Follow me on Instagram at Wise Digital Marketing, Facebook, LinkedIn, and I am happy to kind of help you and give you an idea of what some of these great tools to grow your business. Take care.

 

Need assistance in creating a detailed marketing plan for your business? Book a discovery call. 

Melissa McClary Davis

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FAQS

What does a business management consultant do?

A business management consultant is a professional who provides expert advice and guidance to organizations to help them improve their overall performance and efficiency. They analyze the company's operations, identify areas for improvement, and develop strategies and solutions to address specific challenges. Consultants often work with businesses on a wide range of issues, including process optimization, cost reduction, strategic planning, and organizational development.

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The timeline for seeing results or receiving recommendations from a business management consultant can vary depending on the nature and scope of the project. Some smaller projects may yield results in a matter of weeks, while larger, more complex initiatives may take several months to complete. The consultant should provide you with a clear project timeline and milestones during the initial engagement. It's important to note that the speed of results can also depend on how quickly the organization can implement the consultant's recommendations.

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