"Wisdom comes from many experiences"
Melissa McClary Davis
is the Founder and CEO. She has established herself as a leading expert in the digital marketing industry with over 25 years of digital marketing experience with Fortune 500 companies in a diverse range of industries including
Coca-Cola, AT&T, Ford, General Motors, State Farm, Hallmark Cards, Lane Bryant, Best Buy, Facebook and Instagram.
In addition to serving the top corporate echelon, Melissa’s passion for problem-solving has also led her to provide top-tier marketing services to small business owners to support them in successfully navigating digital marketing. As a result, her clients achieve noteworthy sales conversion and high ROI with marketing strategies that reach maximum market shares in the digital universe.
Melissa leads a team of experienced strategists, data analysts, graphic designers, ad specialists with over 80 years of digital or marketing experience.
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6 Latest Ad Creative Ideas for Your Product for 2023
When it comes to advertising products, creativity is key to capturing the attention of potential customers. There are several types of ad creative that can be used to showcase products and entice consumers to make a purchase. We've instructed our clients to update their product images for advertising to help "stop the scroll" when it comes to digital advertising. These ideas work well with Facebook, Instagram, and Pinterest advertising
1. One popular type of ad creative is the use of memes. Memes are humorous images or videos that are shared widely on social media platforms. Incorporating a popular meme into an ad can help a product go viral and gain exposure to a wider audience.
2. Another type of ad creative is the split screen. This technique involves dividing the screen into two or more parts to show multiple images or videos simultaneously. Split screen ads are effective for showing the before-and-after effects of a product or comparing different products side by side.
3. Bold colors are also a great way to make a product stand out. Vibrant and eye-catching hues can grab the attention of potential customers and make them more likely to engage with an ad. Bold colors are especially effective in ads for food, fashion, and beauty products.
4. Offer-based ads are another popular type of ad creative. These ads typically feature a special discount or promotion that encourages customers to make a purchase. Including an enticing offer in an ad can help to increase conversion rates and drive sales.
5. Flat-lay ads are a great way to showcase products in a visually appealing way. This type of ad features products arranged on a flat surface and photographed from above. Flat-lay ads are particularly effective for products such as clothing, accessories, and home decor.
6. Finally, patterned background ads can add interest and dimension to an ad. A patterned background can help to draw attention to the product being advertised and make the ad more visually appealing. Patterned backgrounds are particularly effective in ads for products that are visually interesting or colorful.
To sum it up, there are several types of ad creative that can be used to effectively showcase products. Whether using memes, split screens, bold colors, offer-based ads, flat-lay ads, or patterned background ads, the key is to be creative and make the ad visually appealing and engaging to potential customers.
If you need help with your ad creative and finding more customers online. Let's chat!! Schedule a free discovery call.
FAQS
What does a business management consultant do?
A business management consultant is a professional who provides expert advice and guidance to organizations to help them improve their overall performance and efficiency. They analyze the company's operations, identify areas for improvement, and develop strategies and solutions to address specific challenges. Consultants often work with businesses on a wide range of issues, including process optimization, cost reduction, strategic planning, and organizational development.
How much do business management consultants typically charge for their services?
The fees for business management consultants can vary widely based on several factors, including the consultant's experience, the complexity of the project, and the geographic location. Typically, consultants charge either an hourly rate, a daily rate, or a project-based fee. Hourly rates can range from $100 to $300 or more per hour, while daily rates can range from $1,000 to $3,000 or more per day. Project-based fees will depend on the scope of work and can range from a few thousand dollars to several hundred thousand dollars for larger, more complex projects. It's essential to discuss fees and payment structures with potential consultants during the initial consultation.
How long does it take for a business management consultant to deliver results or recommendations?
The timeline for seeing results or receiving recommendations from a business management consultant can vary depending on the nature and scope of the project. Some smaller projects may yield results in a matter of weeks, while larger, more complex initiatives may take several months to complete. The consultant should provide you with a clear project timeline and milestones during the initial engagement. It's important to note that the speed of results can also depend on how quickly the organization can implement the consultant's recommendations.
