"Wisdom comes from many experiences"
Melissa McClary Davis
is the Founder and CEO. She has established herself as a leading expert in the digital marketing industry with over 25 years of digital marketing experience with Fortune 500 companies in a diverse range of industries including
Coca-Cola, AT&T, Ford, General Motors, State Farm, Hallmark Cards, Lane Bryant, Best Buy, Facebook and Instagram.
In addition to serving the top corporate echelon, Melissa’s passion for problem-solving has also led her to provide top-tier marketing services to small business owners to support them in successfully navigating digital marketing. As a result, her clients achieve noteworthy sales conversion and high ROI with marketing strategies that reach maximum market shares in the digital universe.
Melissa leads a team of experienced strategists, data analysts, graphic designers, ad specialists with over 80 years of digital or marketing experience.
The WDM Blog & Case Studies
Case Study - The Salon Professional School of Cosmetology
THE CHALLENGE
The Salon Pro, a leading cosmetology school in Detroit, faced challenges in expanding its online presence and attracting new students. Despite offering top-tier beauty education, the school struggled to increase brand awareness and generate consistent leads. The existing website was not optimized for conversions, and the marketing efforts lacked a cohesive strategy across digital channels. To address these issues, The Salon Pro needed a comprehensive digital marketing overhaul that would enhance their visibility, engage their target audience, and drive enrollment.
THE STRATEGY
Wise Digital Marketing (WDM) developed a multi-faceted strategy that began with significant updates to The Salon Pro's website, optimizing it for better user experience and lead conversion. Alongside this, a robust paid advertising plan was implemented using Meta and Google Ads, aimed at driving targeted traffic to the site. To engage potential students, new content was created for both paid ads and organic social media posts, including a quiz that helped users determine their beauty career path. This interactive content was designed to encourage engagement and drive users deeper into the enrollment funnel. The paid ads strategy focused on both awareness and conversion goals, ensuring that The Salon Pro reached potential students across various stages of their decision-making process.
THE RESULTS
Within the three months, The Salon Pro experienced a dramatic improvement in their online presence. They saw a 400% boost in lead conversions. The Meta and Google Ads campaigns generated over 2,500 new website visitors and 25% growth from the previous period. Social media engagement also improved, with organic content generating over 25% increase in followers and interactions. The paid ads were highly effective,with an 400% increase in enrollees to the program.
KEY TAKEAWAYS
Website Optimization: Updating the website played a crucial role in increasing conversions by offering a smoother user experience and clear calls to action.
Targeted Paid Ads: The combined use of Meta and Google Ads allowed The Salon Pro to reach a wider audience while driving high-quality traffic to the site.
Engaging Content: Creating strong brand story content and a targeted lead generation quiz not only provided value but also acted as a highly effective lead generation tool, funneling users into the enrollment process.
This strategic overhaul helped The Salon Pro position itself as a premier destination for aspiring beauty professionals, driving both awareness and student enrollment.
FAQS
What does a business management consultant do?
A business management consultant is a professional who provides expert advice and guidance to organizations to help them improve their overall performance and efficiency. They analyze the company's operations, identify areas for improvement, and develop strategies and solutions to address specific challenges. Consultants often work with businesses on a wide range of issues, including process optimization, cost reduction, strategic planning, and organizational development.
How much do business management consultants typically charge for their services?
The fees for business management consultants can vary widely based on several factors, including the consultant's experience, the complexity of the project, and the geographic location. Typically, consultants charge either an hourly rate, a daily rate, or a project-based fee. Hourly rates can range from $100 to $300 or more per hour, while daily rates can range from $1,000 to $3,000 or more per day. Project-based fees will depend on the scope of work and can range from a few thousand dollars to several hundred thousand dollars for larger, more complex projects. It's essential to discuss fees and payment structures with potential consultants during the initial consultation.
How long does it take for a business management consultant to deliver results or recommendations?
The timeline for seeing results or receiving recommendations from a business management consultant can vary depending on the nature and scope of the project. Some smaller projects may yield results in a matter of weeks, while larger, more complex initiatives may take several months to complete. The consultant should provide you with a clear project timeline and milestones during the initial engagement. It's important to note that the speed of results can also depend on how quickly the organization can implement the consultant's recommendations.
