"Wisdom comes from many experiences"
New Chick-fil-A a location opening in Livonia needed to create an immediate online presence for the local community.
Needed to have a presence on both Facebook and Instagram and look to create engagement with the community.
Driving traffic to key initiatives needed for opening a new franchise was the priority, including recruitment, info about ownership, product offering, and education on the brand.
We develop a content calendar to support the critical content needs of the franchise
Design and create content that adheres to brand guidelines but develops a tone for the new Livonia store that matches the vibe and owner's desires.
Rollout the platforms with Facebook leading due to media coverage and tagging and follow up with a more youthful gathering followers strategy for Instagram
Ran paid to advertise for recruitment and IG profiles campaign
THE RESULTS AND IMPACT
Met hiring requirements within the first 30 days of launch
Increase followers by 20% on IG with a targeted 3-day campaign
Develop one of the faster fans/follower count for a Chick-fil-A in an emerging market (the North)
Education of the brand and its products are a constant in a new city and emerging market like Metro Detroit. Product content comes first.
Having the first Black female owner/operator in the State of Michigan makes great content for the Metro Detroit area and helped with recruiting a diverse team.
Ongoing commitment to key branding content but still having the ability to create personality and tone is critical for success
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