"Wisdom comes from many experiences"
Melissa McClary Davis
is the Founder and CEO. She has established herself as a leading expert in the digital marketing industry with over 25 years of digital marketing experience with Fortune 500 companies in a diverse range of industries including
Coca-Cola, AT&T, Ford, General Motors, State Farm, Hallmark Cards, Lane Bryant, Best Buy, Facebook and Instagram.
In addition to serving the top corporate echelon, Melissa’s passion for problem-solving has also led her to provide top-tier marketing services to small business owners to support them in successfully navigating digital marketing. As a result, her clients achieve noteworthy sales conversion and high ROI with marketing strategies that reach maximum market shares in the digital universe.
Melissa leads a team of experienced strategists, data analysts, graphic designers, ad specialists with over 80 years of digital or marketing experience.
The WDM Blog & Case Studies
Case Study: Chick-fil-A
THE BEFORE
New Chick-fil-A a location opening in Livonia needed to create an immediate online presence for the local community.
Needed to have a presence on both Facebook and Instagram and look to create engagement with the community.
Driving traffic to key initiatives needed for opening a new franchise was the priority, including recruitment, info about ownership, product offering, and education on the brand.
THE STRATEGY
We develop a content calendar to support the critical content needs of the franchise
Design and create content that adheres to brand guidelines but develops a tone for the new Livonia store that matches the vibe and owner's desires.
Rollout the platforms with Facebook leading due to media coverage and tagging and follow up with a more youthful gathering followers strategy for Instagram
Ran paid to advertise for recruitment and IG profiles campaign
THE RESULTS AND IMPACT
Met hiring requirements within the first 30 days of launch
Increase followers by 20% on IG with a targeted 3-day campaign
Develop one of the faster fans/follower count for a Chick-fil-A in an emerging market (the North)
THE TAKEAWAYS
Education of the brand and its products are a constant in a new city and emerging market like Metro Detroit. Product content comes first.
Having the first Black female owner/operator in the State of Michigan makes great content for the Metro Detroit area and helped with recruiting a diverse team.
Ongoing commitment to key branding content but still having the ability to create personality and tone is critical for success
FAQS
What does a business management consultant do?
A business management consultant is a professional who provides expert advice and guidance to organizations to help them improve their overall performance and efficiency. They analyze the company's operations, identify areas for improvement, and develop strategies and solutions to address specific challenges. Consultants often work with businesses on a wide range of issues, including process optimization, cost reduction, strategic planning, and organizational development.
How much do business management consultants typically charge for their services?
The fees for business management consultants can vary widely based on several factors, including the consultant's experience, the complexity of the project, and the geographic location. Typically, consultants charge either an hourly rate, a daily rate, or a project-based fee. Hourly rates can range from $100 to $300 or more per hour, while daily rates can range from $1,000 to $3,000 or more per day. Project-based fees will depend on the scope of work and can range from a few thousand dollars to several hundred thousand dollars for larger, more complex projects. It's essential to discuss fees and payment structures with potential consultants during the initial consultation.
How long does it take for a business management consultant to deliver results or recommendations?
The timeline for seeing results or receiving recommendations from a business management consultant can vary depending on the nature and scope of the project. Some smaller projects may yield results in a matter of weeks, while larger, more complex initiatives may take several months to complete. The consultant should provide you with a clear project timeline and milestones during the initial engagement. It's important to note that the speed of results can also depend on how quickly the organization can implement the consultant's recommendations.
