"Wisdom comes from many experiences"
Melissa McClary Davis
is the Founder and CEO. She has established herself as a leading expert in the digital marketing industry with over 25 years of digital marketing experience with Fortune 500 companies in a diverse range of industries including
Coca-Cola, AT&T, Ford, General Motors, State Farm, Hallmark Cards, Lane Bryant, Best Buy, Facebook and Instagram.
In addition to serving the top corporate echelon, Melissa’s passion for problem-solving has also led her to provide top-tier marketing services to small business owners to support them in successfully navigating digital marketing. As a result, her clients achieve noteworthy sales conversion and high ROI with marketing strategies that reach maximum market shares in the digital universe.
Melissa leads a team of experienced strategists, data analysts, graphic designers, ad specialists with over 80 years of digital or marketing experience.
The WDM Blog & Case Studies
Case Study: Edible Arrangements
Listen to the Case Study
THE BEFORE
Edible Arrangements franchise owners are part of the coop that helps pool dollars for their marketing. The Tampa market had little experience in creating a detailed digital advertising plan for their stores that focused on driving traffic locally into their stores.
Store traffic was very important to the franchise owners as they continue to expand their product line to fit with the new world post-pandemic.
THE STRATEGY
We created a detailed holistic marketing plan for the Tampa market and digital advertising represented 65% of the plan dollars.
We focused on Facebook digital marketing using “click to call” objectives to get folks to call their local store.
We created consistency in their social media content for their FB page that focused on showing the product and key promotions throughout the year.
THE RESULTS AND IMPACT
15% Increase in sales YoY; the only market in Florida that saw growth in 2021
“Click to Call” was turned off due to too many calls to stores that were short-staffed to place orders
Over 3% increase in audience size
Over 1000% increase in engagement
Over 2000 pieces of content published in the market in 2021
THE TAKEAWAYS
Activity and improving actions are directly aligned with growth
Reviewing what the data was telling us with calls being unanswered shed light on the resource issue
Sometimes the best strategy is to keep it simple and consistent with brand elements
Need help with a marketing plan? Book a call to see if we can be of assistance.
FAQS
What does a business management consultant do?
A business management consultant is a professional who provides expert advice and guidance to organizations to help them improve their overall performance and efficiency. They analyze the company's operations, identify areas for improvement, and develop strategies and solutions to address specific challenges. Consultants often work with businesses on a wide range of issues, including process optimization, cost reduction, strategic planning, and organizational development.
How much do business management consultants typically charge for their services?
The fees for business management consultants can vary widely based on several factors, including the consultant's experience, the complexity of the project, and the geographic location. Typically, consultants charge either an hourly rate, a daily rate, or a project-based fee. Hourly rates can range from $100 to $300 or more per hour, while daily rates can range from $1,000 to $3,000 or more per day. Project-based fees will depend on the scope of work and can range from a few thousand dollars to several hundred thousand dollars for larger, more complex projects. It's essential to discuss fees and payment structures with potential consultants during the initial consultation.
How long does it take for a business management consultant to deliver results or recommendations?
The timeline for seeing results or receiving recommendations from a business management consultant can vary depending on the nature and scope of the project. Some smaller projects may yield results in a matter of weeks, while larger, more complex initiatives may take several months to complete. The consultant should provide you with a clear project timeline and milestones during the initial engagement. It's important to note that the speed of results can also depend on how quickly the organization can implement the consultant's recommendations.
