"Wisdom comes from many experiences"

Melissa McClary Davis
is the Founder and CEO. She has established herself as a leading expert in the digital marketing industry with over 25 years of digital marketing experience with Fortune 500 companies in a diverse range of industries including
Coca-Cola, AT&T, Ford, General Motors, State Farm, Hallmark Cards, Lane Bryant, Best Buy, Facebook and Instagram.
In addition to serving the top corporate echelon, Melissa’s passion for problem-solving has also led her to provide top-tier marketing services to small business owners to support them in successfully navigating digital marketing. As a result, her clients achieve noteworthy sales conversion and high ROI with marketing strategies that reach maximum market shares in the digital universe.
Melissa leads a team of experienced strategists, data analysts, graphic designers, ad specialists with over 80 years of digital or marketing experience.

The WDM Blog & Case Studies

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Case Study: Epiphany Studios

March 03, 20231 min read

THE BEFORE

  • Newish website but sales were coming from store traffic.  They wanted to see about creating a strong e-commerce channel for their business

  • Website launch during the pandemic

  • Lost in terms of how to market online and find new customers

 

THE STRATEGY

  • Created a detailed marketing plan for 30, 60, 90 days, 12 mos

  • Set e-commerce sales goals to execute

  • Created and implemented a paid digital ad plan: Facebook/IG, Google Search, Display, Google Shop

  • Created a lead gen campaign to capture emails
     

THE RESULTS AND IMPACT

  • 50% in online orders; an additional $32K in sales

  • 210 new leads

  • Increase AOV by 20%

  • Initial Google Adwords activity

  • Updated WooCommerce website checkout to remove friction

 

THE TAKEAWAYS

  • Strong social presence and consistent messaging supporting the marketing efforts

  • Leave part of the budget for testing and trying new things

  • Narrowing down to best sellers vs new products was critical for initial sales

Need help with a marketing plan?  Book a call to see if we can be of assistance. 

Melissa McClary Davis

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A business management consultant is a professional who provides expert advice and guidance to organizations to help them improve their overall performance and efficiency. They analyze the company's operations, identify areas for improvement, and develop strategies and solutions to address specific challenges. Consultants often work with businesses on a wide range of issues, including process optimization, cost reduction, strategic planning, and organizational development.

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