"Wisdom comes from many experiences"
Melissa McClary Davis
is the Founder and CEO. She has established herself as a leading expert in the digital marketing industry with over 25 years of digital marketing experience with Fortune 500 companies in a diverse range of industries including
Coca-Cola, AT&T, Ford, General Motors, State Farm, Hallmark Cards, Lane Bryant, Best Buy, Facebook and Instagram.
In addition to serving the top corporate echelon, Melissa’s passion for problem-solving has also led her to provide top-tier marketing services to small business owners to support them in successfully navigating digital marketing. As a result, her clients achieve noteworthy sales conversion and high ROI with marketing strategies that reach maximum market shares in the digital universe.
Melissa leads a team of experienced strategists, data analysts, graphic designers, ad specialists with over 80 years of digital or marketing experience.
The WDM Blog & Case Studies
Stop Wasting Time and Money: ID your buyer person
If you're not identifying your buyer persona, you're likely wasting resources on the wrong audience. 📊 Understanding your buyer persona is crucial for targeted marketing that resonates with your potential customers.
Here’s why it’s essential: Knowing your buyer persona helps you tailor your marketing messages, products, and services to meet their specific needs and preferences. For instance, if you own a fitness studio, identifying your buyer persona could reveal that your ideal customer is a busy professional looking for convenient workout schedules and personalized training plans.
For example:
✅ Determine their age, gender, and occupation.
✅ Understand their pain points and goals.
✅ Create content that addresses their specific needs.
Without this insight, your marketing efforts might fall flat. But with a well-defined buyer persona, you can create highly effective campaigns that drive engagement and conversions.
So, how do you start? 👀
✅ Conduct surveys and interviews with your existing customers.
✅ Analyze your website analytics to see who is engaging with your content.
✅ Use social media insights to understand your followers better.
Don’t miss this opportunity to refine your marketing strategy. Identifying your buyer persona is a simple yet powerful step that can significantly impact your business growth.
Book a discovery call to learn more. 📞 https://wisedigitalmarketing.com/calendar-disc
FAQS
What does a business management consultant do?
A business management consultant is a professional who provides expert advice and guidance to organizations to help them improve their overall performance and efficiency. They analyze the company's operations, identify areas for improvement, and develop strategies and solutions to address specific challenges. Consultants often work with businesses on a wide range of issues, including process optimization, cost reduction, strategic planning, and organizational development.
How much do business management consultants typically charge for their services?
The fees for business management consultants can vary widely based on several factors, including the consultant's experience, the complexity of the project, and the geographic location. Typically, consultants charge either an hourly rate, a daily rate, or a project-based fee. Hourly rates can range from $100 to $300 or more per hour, while daily rates can range from $1,000 to $3,000 or more per day. Project-based fees will depend on the scope of work and can range from a few thousand dollars to several hundred thousand dollars for larger, more complex projects. It's essential to discuss fees and payment structures with potential consultants during the initial consultation.
How long does it take for a business management consultant to deliver results or recommendations?
The timeline for seeing results or receiving recommendations from a business management consultant can vary depending on the nature and scope of the project. Some smaller projects may yield results in a matter of weeks, while larger, more complex initiatives may take several months to complete. The consultant should provide you with a clear project timeline and milestones during the initial engagement. It's important to note that the speed of results can also depend on how quickly the organization can implement the consultant's recommendations.
